The Octapixx Live agency has been awarded global media rights for events operated by the Professional Bowlers Association, the main sanctioning body for ten-pin bowling in the US.
The multi-year deal covers new and archived events.
Events covered by the deal include the World Series of Bowling, which is produced in partnership with pay-television broadcaster ESPN, the Geico Summer Swing, co-produced with the CBS Sports division of the CBS network, and the PBA League.