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Olympic Channel adds Hindi language option, Indian content

Content on the Olympic Channel is now available in the Hindi language, and the media platform has added material aimed at Indian audiences.

Hindi, which is spoken across the Indian subcontinent and is one of India’s two official languages alongside English, has become the 12th language option for Olympic Channel users. At the same time, the channel has added content with an emphasis on Indian athletes, teams and sports. This includes four-episode documentary series Shakti: India’s Super Women, focusing on female athletes Dipa Karmakar, Deepika Kumari, Sakshi Malik and Sandhya Shetty.

Mark Parkman, general manager of the IOC’s global Olympic Channel, said: “The availability of the Hindi language on the global digital platform is a significant step in the Olympic Channel’s evolution as we look to create more personalised experiences for Olympic fans around the world. This is a great way to engage with more fans in growing markets and to tell the great Olympic stories in a way that connects directly to them as we build excitement on the road to Tokyo 2020.”

The Olympic Channel is the International Olympic Committee’s global digital media platform carrying Olympics-related content outside as well as during Games-time. It is accessible via website and mobile.