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Olympic Channel adds raft of new partners

The International Olympic Committee’s Olympic Channel digital platform has signed content partnerships with the Alliance of Independent Recognised Members of Sport (AIMS) and the international federations for fistball, muaythai, polo, powerlifting and tug of war.

The agreements with AIMS, the International Fistball Association, International Federation of Muaythai Amateur, Federation of International Polo, International Powerlifting Federation and Tug of War International Federation bring the total number of Olympic Channel partners to 63.

The Olympic Channel launched in August 2016 following the conclusion of the Rio 2016 summer Games.

The platform streams live coverage of events and also features highlights, magazine shows, news coverage and original programming.