Olympic Channel agrees 2019 European Games OTT streaming deal

The Olympic Channel, an OTT platform operated by the International Olympic Committee, has secured streaming rights to the 2019 European Games.

The IOC and the European Olympic Committee agreed a 46-territory deal, including 11 territories in the Americas and Caribbean, including Brazil and Canada, as well as solely English-language rights in the United States and Puerto Rico.

The deal also covers a further 35 territories across Asia Pacific, including Japan, Singapore and South Korea.

The 2019 European Games will be held from June 21 to 30 in Minsk and are just the second iteration of the games following the 2015 instalment in Azerbaijan’s capital, Baku.

Roughly 4,000 athletes will compete over 11 days in 15 sports with eight of those offering opportunities to qualify for next year’s Olympic Games in Tokyo.

Last month, German broadcaster Sport1 announced that it had agreed a deal for the European Games highlights package for the DACH region.

Madrid-headquartered International Sports Broadcasting retains the host broadcasting rights it secured for the inaugural games after signing a deal in early 2018.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.