Olympic Channel agrees 2019 European Games OTT streaming deal

The Olympic Channel, an OTT platform operated by the International Olympic Committee, has secured streaming rights to the 2019 European Games.

The IOC and the European Olympic Committee agreed a 46-territory deal, including 11 territories in the Americas and Caribbean, including Brazil and Canada, as well as solely English-language rights in the United States and Puerto Rico.

The deal also covers a further 35 territories across Asia Pacific, including Japan, Singapore and South Korea.

The 2019 European Games will be held from June 21 to 30 in Minsk and are just the second iteration of the games following the 2015 instalment in Azerbaijan’s capital, Baku.

Roughly 4,000 athletes will compete over 11 days in 15 sports with eight of those offering opportunities to qualify for next year’s Olympic Games in Tokyo.

Last month, German broadcaster Sport1 announced that it had agreed a deal for the European Games highlights package for the DACH region.

Madrid-headquartered International Sports Broadcasting retains the host broadcasting rights it secured for the inaugural games after signing a deal in early 2018.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.