Olympic Channel gains new federation partners

The International Air Sports Federation (FAI), World Bowling and the World Flying Disc Federation have each agreed content partnerships with the International Olympic Committee’s Olympic Channel.

Details of the content that will be showcased on the channel were not disclosed, although other bodies that have backed the platform have benefited from exposure through live events, magazine programming and news coverage.

The Olympic Channel launched in August following the conclusion of the Rio 2016 summer Olympic Games.

Fifa, the global governing body of football, became the latest major organisation to back the venture earlier this month, joining a roster of 36 international federations and IOC-recognised associations.

Major bodies that are yet to partner with the Olympic Channel include the International Association of Athletics Federations, the International Volleyball Federation (FIVB) and the International Handball Federation.