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Olympic Channel lands 50th partner through IWGA link-up

The International World Games Association has become the latest global sporting body to partner with the International Olympic Committee’s Olympic Channel.

The agreement grants the Olympic Channel rights to this year’s edition of the IWGA’s World Games multi-sport event, which takes place in Wroclaw, Poland from July 20-30.

Under the agreement, the Olympic Channel will stream live daily coverage of the Games.

“Live streaming daily coverage of the World Games on the Olympic Channel is an important step forward for us and we are happy to promote our federations of our sports in this way too,” Joachim Gossow, chief executive of the IWGA, said.

The IWGA becomes the 50th federation or organisation to partner with the Olympic Channel, which launched last August following the closing ceremony of the Rio 2016 summer Olympic Games.

The channel delivers live events, highlights, magazine shows, news coverage and original programming.

The IOC and IWGA last year expanded their partnership in a move designed to bolster the World Games’ position in the sporting landscape.