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OneFootball finalises wide-ranging VBET sponsorship for Brazilian output

OneFootball, the German-based digital platform, has signed off on a sponsorship and content deal with VBET that will see the online betting company’s services integrated within its Brazilian platform.

The tie-up will focus on OneFootball’s Brazilian operation and will feature betting odds, exclusive interviews with Brazilian players and sports promotions around OneFootball’s coverage.

The announcement follows on swiftly from OneFootball’s acquisition of rights to the German Bundesliga in Brazil. The deal was agreed alongside the Sportfive agency and will see Bundesliga matches broadcast free of charge on OneFootball’s app in Brazil.

VBET has been named as the official presenting partner of the Bundesliga streaming on OneFootball.

The sales of advertising inventory around the Bundesliga coverage is being jointly managed by OneFootball and Sportfive.

The Bundesliga deal will last for the three seasons between 2020-21 and 2022-23. Bundesliga International, the league’s international commercial arm, retained the option to sell rights to one fixture per match day to a linear broadcaster in Brazil and subsequently sealed a deal with commercial network Band.

As previously reported by SportBusiness, VBET services will also be promoted during Uefa Champions League and Europa League qualifying rounds in territories where OneFootball is streaming the action.

OneFootball agreed a separate multi-year deal with Sportfive which allows it to broadcast certain qualifying matches (to which Sportfive sells the international rights) in selected markets.

OneFootball’s offering began last week with coverage of the Dynamo Kiev-AZ Alkmaar and Gent-Rapid Vienna Champions League third qualifying-round matches. Europa League second qualifying-round ties shown on Thursday included VfL Wolsfburg’s match in Albania against Kukësi, Copenhagen’s trip to IFK Göteborg and Basel’s away match against Croatian side Osijek.

Having initially made its name as a provider of football news, data and statistics, OneFootball branched out into the live streaming sector. It has also signed various pay-per-view distribution agreements with other broadcasters and football rights-holders, including deals for the Polish Cup, with Sportdigital Fussball and Eleven Sports.