Ones Basketball League lands Showtime content deal

Ones Basketball League, the new one-on-one basketball league formed by former National Basketball Association superstar Tracy McGrady, has furthered its reach by securing a domestic content partnership with Showtime Sports.

Under its Showtime Basketball brand, Showtime Sports will distribute a behind-the-scenes, all-access documentary feature for its YouTube channel capturing the story of this season through the eyes of McGrady.

Showtime Sports will also produce short-form digital content for distribution across its social networks from the remainder of the inaugural OBL season through the league’s Las Vegas Championship in July.

The network joins SLAM Media, Playmaker and Heart and Hustle Productions’ as initial production and content partners for OBL, which began life as the Ones Basketball Association.

“We believe in Tracy’s vision and are thrilled to be working with the OBL on their inaugural season,” said Brian Dailey, Showtime Networks senior vice president of sports programming and content. “This collaboration embodies the Showtime Basketball brand — premium, bold and boundary-pushing. We are delighted to welcome Tracy and the OBL team to our unmatched lineup of content and talent.”

Since April, OBL has held invite-only regional qualifying events in six cities across the United States.

The top three players from each qualifier will advance to the OBL Finals, which will take place in Las Vegas, Nevada, in July, for the chance to compete for $250,000.

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