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P1 secures Fox Sports deal in key Florida market

International motorsport promoter P1 has signed a rights deal with US regional pay-television broadcaster Fox Sports Florida for coverage of its SuperStock USA powerboat racing championship and AquaX jet ski series in 2014.

The deal will provide Fox Sports Florida, through its Sun Sports channel, with 12 programmes across the summer amounting to more than 20 hours of coverage of the two series.

The P1 SuperStock USA powerboat championship, which comprises five events, began racing in 2011 and P1 AquaX jet ski racing was launched in Florida this year.

P1 chief executive James Durbin said: “As a global motorsport with a regional focus in the USA, Fox’s Sun Sports is the perfect domestic broadcaster for P1. Our two race series are hosted by some of the best known resorts in the state, which adds to the glamour, colour and excitement. We already have extensive global television coverage but it was vital to secure a local channel partner.”

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