Panamanian league sells media and sponsorship rights for $7.6m

The top-tier football league in Panama has agreed media and sponsorship deals covering the next four years for a total of $7.6m (€6.6m).

The critica.com.pa website reported that the Panamanian football federation (Fepafut) has agreed media and sponsorship rights deals for the Panamanian top-tier, the Liga Panameña de Fútbol. Both deals will run for four years, from 2019 to 2022, and will be worth a combined average of $1.9m per year.

The federation struck a deal for the league’s media rights with broadcaster TVN and media company Medcom, which will be worth $1.2m per year.

Fepafut also struck a sponsorship deal with telco Cable Onda, which will be worth $700,000 per year. The deal covers operational expenses of the league such as security, ambulances and ballboys. Cable Onda has been the main sponsor of the LPF since 2014.

Fepafut vice president Ramón Cardoze said the federation had sought $1.6m per year for its media rights but that the incumbent broadcasters had wanted to maintain their fee at about $800,000 per year “due to the economic situation of the country”.

Most recent

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.

Mola TV, the new entrant to Indonesia’s sports broadcasting market, is employing a novel strategy straddling pay-television, free-to-air and digital distribution channels to exploit the Premier League rights it has acquired for the upcoming 2019-22 cycle.