Partners sign up for new Chinese triathlon venture

Chinese state broadcaster CCTV and satellite broadcaster QHTV have signed on as partners of the new Chinese Triathlon League.

The CTL was launched this week and is set to stage 10 races in its inaugural season before culminating in a final event.

The Yutang Sports website said QHTV, which is part of regional broadcaster Hunan Broadcasting System, will partner with the CTL in content production.

The partnership with CCTV Sports and Entertainment will result in the CTL being covered by CCTV across various platforms.

The Beijing Aquawud Sports agency has been appointed by the China Triathlon Sports Association to run the new venture.