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PCCW lands Euro 2020 rights in Hong Kong

Hong Kong media group PCCW Media has announced its acquisition of exclusive rights in the territory to the Uefa Euro 2020 national team football tournament.

Under the agreement, PCCW-owned Now TV, Now E and ViuTV will broadcast the tournament, which will be staged in 12 host cities across Europe. The deal was revealed as imminent by SportBusiness Media in January.

Now TV and Now E will exclusively broadcast all matches live, with ViuTV to showcase selected matches. Now TV has broadcast each edition of the European Championships since 2008.

Euro 2020 will take place from June 12 to July 12 next year.