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Perform integrates Global Sports Media feed into Opta

Digital sports media company Perform has announced that its Global Sports Media data feed, which provides fixtures and results for more than 1,500 competitions worldwide, will be integrated into the Opta sports data provider.

Perform, which acquired Opta last July, said that Global Sports Media would cease to provide services under the Perform brand, with all of the feed’s current clients becoming part of Opta’s customer base.

Opta will offer the feed in three categories. Global Sports Media’s services will be marketed as ‘Core Data feeds’ offering basic match data, ‘Classic Data feeds’ of more detailed statistical data and aggregated statistics will be provided as well as ‘Performance Data feeds’ containing detailed live data that supports Opta’s premium widgets such as Heatmaps and Chalkboards.

Opta is the official data partner for the English Premier League, the country’s top division of football, and North America’s Major League Soccer.