Perform has struck a partnership with the Nigerian Guardian newspaper to launch the digital sports media company’s ePlayer video-on-demand service in the African country.
The ePlayer has been integrated into the sports pages of the Nigerian Guardian’s website.
“We are delighted to have partnered with one of the biggest publishers in Nigeria to launch ePlayer,” Perform Africa managing director Peter Burroughs said. “The Nigerian market is an extremely exciting one for us and we look forward to providing fans with the content that they want but also provide a premium video platform for brands to reach and engage with these sports fans.”
The ePlayer provides news and highlights from domestic football leagues such as the English Premier League and Spanish Liga as well as content from other sports such as basketball, athletics, tennis and motorsport.