Digital sports media company Perform has struck a long-term strategic partnership with the Reuters news agency to syndicate and distribute content across the two parties’ platforms.
Under the deal, the length of which was not disclosed, Reuters’ sports footage will be integrated into Perform’s Omnisport Ready digital sports video news service.
Omnisport journalists will select several stories per day from Reuters’ output and will provide voiceovers in multiple languages.
Content will also be available via the ePlayer, Perform’s video player for publishers. Reuters will also have its own non-sports video news channel within ePlayer.
Additionally Reuters’ broadcast news customers will now have access to Omnisport Uncut, Perform’s sports video news service, which produces about 10,000 clips per year across all major sports.
In other news, Perform’s live streaming partnership with the Professional Squash Association (PSA) has been extended by three years, from 2015 to 2017.