Perform takes English cricket to North America and Caribbean

Sports media company Perform has agreed a four-year deal with the England & Wales Cricket Board to deliver live and on-demand coverage of the England cricket team’s home international matches to North America and the Caribbean.

Under the agreement, live and on-demand content will be made available to viewers via a number of devices, including smart television, PC, mobile and tablet.

Coverage begins next summer as England takes on Sri Lanka and India in the Test, one-day international and Twenty20 formats.

The deal runs until 2017 and therefore includes the 2015 Ashes series against Australia, along with matches featuring the women’s national team and the England Lions development squad.

Perform has been the ECB’s digital partner since 2010, streaming match and session highlights of international and domestic cricket through its ePlayer platform.

The organisations collaborated on live online streaming for the ODI women’s Ashes match between England and Australia last summer, which was hosted on the ECB’s YouTube channel.

ECB chief executive David Collier said: “It is important for us to continue to increase the England cricket team’s global reach. The broadcasting agreements for the next contractual cycle will see an overall increase in revenues compared with the previous four-year period.”