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Perform to continue selling Premier League website ads

The English Premier League top football division has extended a deal to allow digital sports media company Perform to have global responsibility for advertising sales on the league’s official website.

The extension starts immediately and will run for three years.

In addition to banner display formats on Premierleague.com, advertisers can place pre-rolls ahead of the website’s current and archive video footage, as well as non-standard formats such as homepage takeovers and floating bars. Video, floating bar and takeovers are new additions to the website.

The Premierleague.com site attracts 12 million unique users per month, with 325 million pages viewed, as well as 4.4 million unique users via mobile devices.

Perform already edits clips of Premier League matches for the league’s network of more than 40 online and mobile licensees around the world.