The IMG agency has agreed a deal with the PGA Tour to allow its IMG Arena division to distribute official data and selected live video from the PGA Tour to the betting and gaming markets.
The multi-year agreement will also see IMG Arena – the betting division of IMG – provide security and data protection to the PGA Tour. This is the first major partnership the division has announced.
IMG announced the launch of IMG Arena last week, a new service aimed at the sports betting industry which develops the agency’s offering in that sector.
Earlier this year, the PGA Tour set up a joint venture with media group Discovery for its media rights outside the US in a 12-year, $2bn (€1.72bn) deal.