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Pilgrim Media Group, Digital Circus pick up Isle of Man TT rights

Pilgrim Media Group has joined forces with Digital Circus to provide coverage of next year’s edition of the Isle of Man TT motorcycle-racing event.

The Digital Circus media company will develop race-driven content for TV, film, online streaming and gaming platforms.

Digital Circus was founded by Clark Bunting, the former president and general manager of Discovery Channel. The company will work with Pilgrim on content production for next year’s Isle of Man TT, which is scheduled to run from May 25 to June 7.

It marks the first time the event has signed a live and all-media programming rights deal. The deal was brokered by Isle of Media, the Isle of Man-based media inward investment agency, along with Pilgrim Media Group’s Gretchen Stockdale and David Harris.

Bunting said: “The 100th TT is a momentous event and Craig (Piligian, president and chief executive of Pilgrim Media Group) and I are enormously proud that the IOM chose Pilgrim and Digital Circus to bring it to the world through this unprecedented, trans-media development opportunity.”