Pitch International pounces for Spanish Liga rights in Italy

The Pitch International agency has acquired exclusive media rights in Italy for the Spanish Liga, the top division of football in the country.

The deal starts immediately and will run until the end of the 2014-15 campaign.

Pitch International struck the agreement with the Mediapro agency.

“It is widely acknowledged how important La Liga rights are to broadcasters worldwide and we look forward to delivering these matches to Italian football fans,” Pitch International managing director Jonathan Rogers said.