Pitch to market W Series international rights

W Series has appointed the Pitch International agency to market global media rights to the inaugural season of the women’s motor-racing championship.

Pitch International will seek broadcast deals for W Series in all markets outside the UK. Earlier this week, W Series agreed a rights deal in the UK with commercial broadcaster Channel 4.

Catherine Bond Muir, chief executive of W Series, said: “Our aspiring drivers come from all over the world – from the UK and Europe to the US, Japan, South Africa and Australia – all markets with a growing interest in elite women’s sport.

“This year, our priority is to ensure that W Series reaches the widest possible range of potential viewers globally, contributing to the popularity of the series over the longer term.”

The debut W Series season gets underway at Hockenheim in Germany on May 3-4.