Specialist cycling and tri-sports video distributor Play Sports Network has opted to expand its service offering with the launch of the new Electric Mountain Bike Network channel.
EMBN becomes the fourth in a series of cycling and tri-sports specific channels from PSN and will focus on the mountain biking discipline.
The channel will now operate alongside PSN-run Global Cycling Network, Global Mountain Bike Network and Global Triathlon Network.
Meanwhile, PSN has promoted Matt Skinner to the newly created role of content director across the Play Sports Group.
Skinner will work with a primary remit to drive the long-term editorial strategy and direction for the network and its various channels.
Simon Wear, founder and chief executive of the Play Sports Group, said: “Matt has been with the business since the early days and having been a successful marketing and content specialist for many years, his unique experience of editorial and commercial positions him perfectly to take up this newly created pivotal position.”