Poland’s Ekstraklasa launches tender for domestic betting rights

Ekstraklasa, the Polish premier football league, has launched a tender for domestic betting rights for the next two seasons.

The commercialisation of rights for the 2019-20 and 2020-21 campaigns is being carried out in association with Polish pay-television broadcaster NC Plus, which has held rights to the Ekstraklasa since 1995.

Licensed bookmakers in Poland will initially be invited to submit bids, with contracts to be signed by April 30.

By the end of the 2018-19 season, the Ekstraklasa will also sell highlights rights for TV and online, along with international rights.

The first package of rights offered to bookmakers will include the option to purchase 296 Ekstraklasa matches on an exclusive basis. The second package will allow up to four licensed betting companies to bid for non-exclusive rights.

International betting rights are held by the IMG agency, which recently extended its deal to cover the 2019-20 and 2020-21 seasons.

The league agreed in December two-season domestic rights deals, covering 2019-20 and 2020-21, with pay-television broadcaster NC Plus and public-service broadcaster TVP, worth about PLN 250m (€58.2m/$65.9m) per season combined.

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