Port Adelaide secures broadcast exposure for AFL in China

Australian Football League club Port Adelaide has struck a rights deal with Chinese state-owned broadcaster CCTV.

Under the agreement, CCTV will show two upcoming Adelaide matches against Essendon and Geelong in rounds three and five, respectively. The Geelong contest will be shown live.

The deal includes a 25-week documentary series, The AFL Show, which will be broadcast on Saturday nights and will feature highlights of the team’s games as well as highlights from other matches and a regular segment on Adelaide’s Chinese recruit, Chen Shaoliang.

The agreement also features 57 films provided by the South Australian State Government to raise the profile of South Australia in China.