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Premier League finds new home in Iceland

Telco Síminn has become the new rights-holder of the English Premier League in Iceland, promising new levels of coverage for the top division of English club football.

Síminn has agreed a three-season deal that will run from 2019-20 to 2021-22. The Premier League is the most important sports property in Iceland and media group 365 currently holds the rights, with its deal due to expire at the end of the current season.

Orri Hauksson, chief executive of Síminn, said: “The English Premier League is one of the country’s most popular TV shows, and we are excited to introduce novelties that have not been available before, such as 4K broadcasts.

“It should also be welcomed by fans of English football that we will show about 15 per cent more live broadcasts than (is offered) today.”