Premier League set to receive bids in multiple markets

England’s Premier League will today receive offers for its rights in multiple markets for the three seasons from 2019-20 to 2021-22.

The Premier League issued a tender on October 7 covering seven markets: Belgium (with non-exclusive rights in Luxembourg); France and Monaco (with non-exclusive rights in Andorra, Luxembourg and Switzerland); Greece; Iceland; the Netherlands; Poland; and Spain (with non-exclusive rights in Andorra). Bids are due between 10am and 12pm UK time today.

The incumbents in each market are: pay-television broadcaster Telenet in Belgium; pay-television broadcaster RMC Sport in France; telco Cosmote in Greece; media group 365 in Iceland; telco Ziggo in the Netherlands; pay-television broadcaster NC Plus in Poland; and telco Telefónica in Spain.

Other Premier League tenders are also live in Canada, Israel, Turkey and Central and Eastern Europe. Bids are due on November 6 for rights in each of these markets.

The league is attempting to finalise its international rights sales cycle before the end of the year. It last week confirmed a new deal with pay-television broadcaster Sky México in Mexico, Central America and the Dominican Republic. In the last month it has also agreed deals with pay-television broadcaster Sky in Germany, Austria and Switzerland, and in Italy.

Most recent

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.

Mola TV, the new entrant to Indonesia’s sports broadcasting market, is employing a novel strategy straddling pay-television, free-to-air and digital distribution channels to exploit the Premier League rights it has acquired for the upcoming 2019-22 cycle.