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Premier League set to receive bids in multiple markets

England’s Premier League will today receive offers for its rights in multiple markets for the three seasons from 2019-20 to 2021-22.

The Premier League issued a tender on October 7 covering seven markets: Belgium (with non-exclusive rights in Luxembourg); France and Monaco (with non-exclusive rights in Andorra, Luxembourg and Switzerland); Greece; Iceland; the Netherlands; Poland; and Spain (with non-exclusive rights in Andorra). Bids are due between 10am and 12pm UK time today.

The incumbents in each market are: pay-television broadcaster Telenet in Belgium; pay-television broadcaster RMC Sport in France; telco Cosmote in Greece; media group 365 in Iceland; telco Ziggo in the Netherlands; pay-television broadcaster NC Plus in Poland; and telco Telefónica in Spain.

Other Premier League tenders are also live in Canada, Israel, Turkey and Central and Eastern Europe. Bids are due on November 6 for rights in each of these markets.

The league is attempting to finalise its international rights sales cycle before the end of the year. It last week confirmed a new deal with pay-television broadcaster Sky México in Mexico, Central America and the Dominican Republic. In the last month it has also agreed deals with pay-television broadcaster Sky in Germany, Austria and Switzerland, and in Italy.

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