HomeNewsFootballUnited Kingdom

Premier Sports to cover Arsenal pre-season matches

Pay-television broadcaster Premier Sports has acquired rights in the UK to all pre-season matches played by Premier League football club Arsenal this summer.

Premier Sports will hold exclusive live coverage of every match, starting with Saturday’s trip to Boreham Wood.

Coverage also includes the July 16 match against Colorado Rapids. Arsenal is also scheduled to play Lyon, Angers and Barcelona later in the summer, with each of these matches to be shown on Premier Sports.

The broadcaster also has rights in the UK to the International Champions Cup, which includes Arsenal’s fixtures against Bayern Munich, Fiorentina and Real Madrid.

Premier Sports is currently showcasing the Copa América national team tournament in the UK.

Most recent

Match-choice restrictions placed by Spain’s LaLiga on the free-to-air package in its UK and Ireland rights tenders for the 2019-22 cycle may limit interest from broadcasters, according to industry experts spoken to by SportBusiness Media.

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.