Pro League launches social media partnership with 433

The Pro League, the administrator of the top two football divisions in Belgium, has announced a partnership with Netherlands-based digital and social media agency 433.

The tie-up forms part of the competition’s Pro League Forward project, intended to boost the global visibility of the top-tier Jupiler Pro League and second-tier 1B Pro League.

433 will work alongside the Pro League on generating and publishing a range of online content promoting the competitions, with bespoke content being created for the clubs and players.

As the league’s exclusive broadcast partner, Eleven Sports is supporting the initiative, allowing 433 access to match clips and highlights.

Boasting 43 million worldwide followers across its various social media channels and five billion monthly impressions, 433 claims to be the ‘biggest football community in the world’, and has significant reach across the sector.

The company has similar partnerships with Germany’s Bundesliga and Major League Soccer in the US, and also works with major clubs such as AS Roma, FC Barcelona and FC Bayern Munich, and sporting brands like Nike, Adidas and Puma.