Professional Squash Association links up with Dailymotion

The Professional Squash Association, global governing body for the men’s and women’s game, has agreed a long-term partnership with video-sharing platform Dailymotion.

The agreement will revolve around video-on-demand content, with Dailymotion hosting extensive highlights from the PSA World Tour, exclusive interviews with the sport’s biggest names, coaching videos and other content.

The partnership launched at last week’s World Tour Finals, with content from the tournament achieving almost 100,000 views on Dailymotion’s platform throughout the six-day event.

In February, the PSA signed a multi-year live rights deal with social media platform Facebook.

Under the agreement, matches from the PSA World Tour are being broadcast on the Facebook Watch video platform. These are available to territories outside of Europe and Japan on a non-exclusive basis.

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