‘Proud and happy’ Apple breaks silence on MLS coverage

Tim Cook (R), CEO of Apple, walks with Eddy Cue, Senior Vice President of Services at Apple in 2022 (Getty Images)
Tim Cook (R), CEO of Apple, walks with Eddy Cue, Senior Vice President of Services at Apple in 2022 (Getty Images)

Apple has spoken publicly for the first time about its coverage of Major League Soccer (MLS), deeming the first few months of the long-term partnership to have been a success and "better than forecasted".

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