Proximus merges domestic, international sports offers in Belgium

Belgian telco Proximus has merged its domestic and international sports packages into a single ‘All Sports’ option, which will also see the creation of a new proprietary offer called Proximus Sports in time for the new football season.

The telco had given subscribers to its Belgian sports option access to the international package, and vice versa, since the beginning of July.

Proximus says that subscribers will pay the same monthly rate as today until March next year, after which they will be migrated to the new ‘All Sports’ option with a monthly fee of €16.99.

It is also making its ‘All Sports’ offer available on the web and via an app.

As part of the change, Proximus is replacing its Proximus 11 channels, which are devoted to Belgian sports, and Proximus 11+, devoted to international sports, with 10 new channels under the Proximus Sports brand.

The first of the 10 channels will offer documentaries and weekly programmes as well as live sports.

Proximus holds pay-television rights to the Uefa Champions League through to 2020-21, and the top-two tiers of Belgian football up to 2019-20.

The ‘All Sports’ option also includes access to Eleven Sports, Eurosport 2, Motorvision TV, Automoto and Extreme Sports.

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