PSA hails Broadreach deal as coverage expands

The Professional Squash Association has cited its rights partnership with the Broadreach Media agency as a key driver behind record growth in television exposure of its events during the first half of 2015.

Broadreach has managed the PSA's rights since January this year. The PSA has now reported that since the deal began its global broadcast reach has more than doubled.

Broadreach has brokered a number of deals with the likes of UK pay-television broadcaster BT Sport, Australian pay-television broadcaster Fox Sports and pay-television broadcaster Sky New Zealand.

The series of deals have led to coverage of PSA competitions expanding to more than 200m homes across 88 countries.

PSA chief executive Alex Gough said this expanded coverage could help the sport’s bid for inclusion at the 2020 summer Olympic Games in Tokyo, Japan.

“The success of our broadcast profile so far epitomises the strides we have made in recent years to transform squash into a spectator, and specifically TV-spectator, friendly sport in the wake of previous feedback from the International Olympic Committee and the sport is now in its healthiest position ever,” Gough said.