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PSG partners with Base79 in bid to boost YouTube offering

Online video company Base79 has signed a partnership with Paris Saint-Germain in a deal that aims to enhance the French Ligue 1 football club’s presence on video-sharing website YouTube.

Terms of the deal were not disclosed, but Base79 will manage PSG’s video content on YouTube at both a global and local level. Base79 will also support PSG’s programming strategy to create and grow its original content.

PSG is the largest European football club to team up with Base79. The company said it will optimise the Ligue 1 champion’s official YouTube channel, maximising revenue from its content through digital video syndication, premium international and local advertising sales, and advanced rights management of all official PSG video content on the video platform.

PSG’s YouTube channel is currently available in French, but all new content will also be available in English.

PSG has more than 73,000 subscribers on YouTube.