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Red Bull Media House commits to Mountain Bike World Cup

The International Cycling Union (UCI) has agreed a three-year extension to its exclusive production and rights partnership with Red Bull Media House.

The fresh contract covers the racing seasons of the Downhill (DHI) and Cross-Country Olympic (XCO) Mountain Bike World Cup from 2019 to 2021.

Along with being the exclusive host broadcaster and production partner of the UCI, Red Bull will continue to retain global distribution rights to the series. The company has partnered with the UCI since 2012 in a production capacity, and from 2016 from the rights distribution side.

In addition to live streams and on-demand video from every event, Red Bull will work with its large portfolio of print, online and social media channels to give backstage access to well-established riders and rising stars. Post-race interviews combined with recap videos will provide highlights and analysis of every race.

Red Bull said it is also committed to further innovation in its coverage. For the 2018 season, the company integrated a fixed mounted camera on a motorcycle to provide a new perspective of races.

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