Red Bull Media House extends with distribution company

Media company Red Bull Media House has extended a global distribution partnership with music, film and video distribution firm The Orchard.

The Orchard will distribute Red Bull Media House’s sports films to digital and cable platforms worldwide.

The Orchard will support its action sports catalogue through EchoBoom Sports, a dedicated imprint and video channel that promotes its range of films through additional content such as trailers, bonus footage and interviews.

Red Bull Media House first established a partnership with The Orchard in 2012.

The length of the extended partnership was not disclosed.