Red Bull Media House gains Russian content partners

Global media company Red Bull Media House has agreed content deals in Russia with the IVI.ru website and pay-television channel Russian Extreme TV.

Under the terms of the deal, video-streaming platform IVI.ru will offer 54 long-form titles from the Red Bull Media House library, including the Destination One motorsports reality series and highlights of the Red Bull Crashed Ice world championship speed skating series.

The Red Bull Media House content will be available on IVI.ru via free video on demand, online, mobile, smart television, game console platforms and IVI.ru-operated applications.

On satellite, cable and pay-television platforms, Russian Extreme will deliver freestyle motocross competition, Red Bull X-Fighters; Red Bull Crashed Ice; and the Red Bull Cliff Diving series.