Global media company Red Bull Media House has agreed the largest US licensing deal in its history after signing a three-year partnership with the Fox Sports division of the Fox network.
Starting in 2014, all four global sporting series created by Red Bull will be made available in the US for the first time. They will be broadcast on the Fox Sports 1 and Fox Sports 2 pay-television channels.
Fox Sports 1 and Fox Sports 2 will show nearly 180 hours of live coverage and highlights of the Red Bull Crashed Ice World Championship, Red Bull X-Fighters World Tour, Red Bull Cliff Diving World Series and Red Bull Air Race World Championship over the three years.
The channels will televise nearly 180 hours of live and highlights coverage on an annual basis from Red Bull’s Air Race World Championship, Crashed Ice World Championship, X-Fighters Freestyle Motocross World Tour and the Cliff Diving World Series.
The Fox Sports deal was announced yesterday as it was confirmed that the Air Race World Championship would return in 2014 after a three-year hiatus.