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RedeTV deal boosts exposure for Brazilian basketball league

The Brazilian Basketball League (LNB) has enhanced the reach of its top-tier club competition, the NBB, through a new two-season rights deal with commercial broadcaster RedeTV.

Under the deal, RedeTV will broadcast NBB games on Saturdays through the ongoing 2015-16 season and the 2016-17 campaign.

The first game covered by RedeTV was Saturday’s clash between Paulistano/Corpore and EC Pinheiros, which saw the former team emerge victorious.

The deal with RedeTV complements the LNB’s existing broadcast partnerships with pay-television broadcaster SporTV and TV Globo.

The LNB said it forecasts that more than one third of the NBB will now be televised this season.

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