The move is part of a continuing programme to enhance services for clients of all SportBusiness Media and SportBusiness Professional and SportBusiness Sponsorship products.
Ajuonuma has extensive experience in journalism, having worked in reporter and editor roles for over 15 years. He has predominately written about commodity markets, specifically energy and metals.
Frank Dunne, who has been acting Editor of the publication since November, becomes Chief Football Writer for SportBusiness, working across all group publications.
SportBusiness, launched in 1996, is the most trusted global intelligence service, providing news, analysis, data, consulting and events which deliver a competitive advantage to executives in sport.
SportBusiness Media, formerly known as TV Sports Markets, was launched in 1997.