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Riot Games and Redd+E to distribute LoL Pacific Championship Series media rights

Games publisher Riot Games and agency Redd+E have agreed a deal to distribute media rights for the inaugural 2020 Pacific Championship Series in Southeast Asia, Taiwan, Hong Kong and Macau.

The PCS is a new league run by Riot, created from a merger of the League of Legends Master Series (LMS) and League of Legends Southeast Asia Tour (LST). It begins on February 8 with 10 teams, nine of which have been named so far – Hong Kong Attitude, J Team (Taipei), Liyab Esports (Philippines), Nova Esports (Thailand), ahq eSports Club (Taipei), Alpha Esports (Taipei), G-Rex Gaming (Hong Kong), Resurgence (Singapore) and Talon (Hong Kong).

Broadcasts of the event will be available in three languages – English, Mandarin and Thai.

Announcing the partnership with Redd+E, Chris Tran, head of esports, South-East Asia at Riot Games, said: “Now entering our 10th year of professional esports, the time is perfect to launch the Pacific Championship Series. The PCS combines some of our largest communities to create an exciting regional league with multi-city representation.”

Mark Chew, managing director of Redd+E’s parent company Reddentes Sports, said: “With millions of LoL players in Southeast Asia, Taiwan, Hong Kong and Macau, LoL fans can expect to watch some of the best players in action in the 2020 Pacific Championship Series. We’re excited to work alongside Riot Games to identify partners that can enhance this experience for fans.”

Riot Games is the publisher of League of Legends, one of the biggest esports games titles in the world. In the territories covered by the PCS, League of Legends is published in partnership with Singapore-based digital services company Garena.

Redd+E is an esports-focused subsidiary of the Singapore-based Reddentes Sports marketing agency.