UK racecourse owner and operator Arena Racing Company (ARC) has struck a deal with the Racecourse Media Group (RMG), which manages the media rights for 34 UK racecourses, to establish a new joint venture production organisation.
The venture will provide television content and data for organisations that wish to broadcast coverage of British racing.
ARC and RMG said that the joint venture would ensure that production costs are shared, allowing British racing to invest in keeping up with technological advances.
The venture will be based in London.
ARC and RMG also intend to unify on-course production in an effort to reduce overlap and overheads such as outside broadcast facilities.
Richard FitzGerald, chief executive of RMG, said: “This announcement is about more than driving down costs; it’s about sharing future investment, facilitating innovation and creating a platform that works for the future commercialisation of our racecourses’ media and data rights.”