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RMG, Betgenius deal overcomes online distribution hurdles

Racecourse Media Group, the owner of media rights to many of the UK’s major racecourses, has signed an exclusive partnership with gambling services provider Betgenius to distribute content to online bookmakers.

The deal grants Betgenius the rights to provide pictures and data used by RMG-owned television channel Racing UK to online and mobile fixed-odds betting operators in territories within Asia, Africa, Europe and South America.

The live pictures will be packaged alongside an end-to-end automated horseracing trading solution built using Betgenius’ software.

Mark Locke, chief executive of Betgenius, said: “Many international markets have been unable to exploit the true value of UK horseracing as a product. Betgenius’ end-to-end, horseracing trading solution removes barriers that previously existed for our customers to adopt this great betting product.”

The content will feature many of the UK’s major racing events from RMG-affiliated courses including Ascot, Cheltenham, Epsom and Goodwood.