HomeNewsFootballRomania

Romania Liga I confirms new domestic rights agreement

The Liga Profesionistă de Fotbal, which operates top-tier Romanian football league Liga I, has confirmed a new domestic media-rights agreement with Romanian digital agency EAD, from 2019-20.

The league’s new five-season deal was first reported by SportBusiness Media last year. EAD will sell on rights in Romania to commercial broadcaster Look TV, telco Telekom Romania and pay-television broadcaster Digi Sport.

The new deal will see a continuation of the sharing model first introduced by Maltese company Intel Sky Broadcasting, the rights-holder in the 2014-15 to 2018-19 cycle. Matches are split by picks each match-week, with Digi Sport getting first pick, Telekom Romania second pick, and Look TV third pick. High-profile matches can be broadcast simultaneously by all three broadcasters.

ISB was the owner of Look TV when it acquired the rights in the current cycle but sold the broadcaster – and the rights – to Romanian cable company Clever Media Network in October 2017. Clever Media Network is 96.7-per-cent owned by Adrian Tomșa, who – according to Romanian online publication Fanatik.Ro – was key in negotiations between the LPF and EAD.

Most recent

Amazon secured Women’s Tennis Association (WTA) Tour rights in the UK for the 2020-23 cycle with a bid nearly 60 per cent higher than incumbent pay-television broadcaster BT Sport's current fee, SportBusiness Media understands, as the tech and ecommerce giant moves to establish a dominant position in UK tennis broadcasting.

The Italian competition authority’s investigation into the sale of rights for Serie A is ostensibly a disaster for MP & Silva and B4 and a let-off for IMG. But MP & Silva and B4 are no longer active and IMG could yet face a major problem. The agency could be hit with a substantial damages claim by the league for lost earnings.

Pay-television broadcaster All Media Baltics used its pan-regional competitive advantage to retain  English Premier League’s rights in the Baltics without a hefty increase in cost.

DAZN picks up Copa América at bargain price as rivals focus elsewhere DAZN, Sky, Mediaset bid for International Champions Cup Rai to share Women’s World Cup with Sky, show Uefa U21s exclusively Pr