Rugby Canada links up with SendtoNews

Rugby Canada, rugby union’s governing body in Canada, has agreed a video rights distribution deal with digital sports video news agency SendtoNews.

The length of the “multi-year” deal was not disclosed.

Under the agreement, SendtoNews will distribute coverage of Rugby Canada events, including game highlights and other content, to member news outlets worldwide via its global news partnership network, which comprises television broadcasters and websites.

“SendtoNews’s expertise in distributing premium sports video enables us to connect with local and national media markets to ensure Canadians receive premium Rugby Canada highlights in a timely manner,” Rugby Canada chief executive Graham Brown said.