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Rushmans to market rights for historic Cuba-United States match

The Rushmans consultancy has agreed a deal to market the broadcast rights and advertising inventory for next month’s national team football friendly between Cuba and the United States.

The game will be made available to broadcasters around the world by Rushmans, in association with the Pitch International agency and RTVC, the commercial enterprise of audiovisual content in Cuba. Perimeter advertising boards will also be made available to brands worldwide.

The agreement comes after RTVC this week contracted with Rushmans to distribute, market and co-produce Cuban sports content and events, both live and recorded, from the country to the world.

Cuba will host the US at the Estadio Pedro Merrero in Havana on October 7. The match marks the first visit by the United States for a friendly in Cuba since 1947.