SBS gets new Premier League rights deal in Denmark

Danish basic-tier broadcaster SBS has agreed a three-year deal, from 2013-14 to 2015-16, for rights for English Premier League football.

SBS has acquired non-exclusive rights for around 100 live matches per season, which it will show on its male-focused 6’eren channel. The rights were acquired in a deal directly with the league.

Basic-tier and pay-television broadcaster Modern Times Group in May announced a deal with the league for live rights covering all 380 matches per season.

In the current cycle, 2010-11 to 2012-13, SBS has rights for 150 to 200 live matches per season, and MTG has rights covering all matches live.

Jes Holm Andersen, sports director of SBS, said: “We have a great passion for English football and have covered the Premier League since 2004. We are therefore extremely pleased that we can continue to provide our many, many football viewers with what they love so much. With the two cup tournaments and the English national team, we have a fantastic and unique English football package.”

SBS also holds the rights to the English FA Cup and League Cup knockout tournaments, in deals running from 2012-13 to 2017-18 and 2016-17, respectively.