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SBS steps up cycling coverage with expanded ASO deal

Australian public-service broadcaster SBS has acquired exclusive rights to eight cycling events through a new agreement with the Amaury Sport Organisation (ASO).

The five-year deal covers rights to the Tour of Oman, Volta a Catalunya, Arctic Race of Norway, Tour of Turkey, Eschborn-Frankfurt, Tour de Yorkshire, Tour de Hungrie and CRO Race.

The first event to be broadcast under the new agreement will be the Arctic Race of Norway, which runs from August 15-18.

ASO also organises the Tour de France. SBS has an existing long-term deal with ASO to broadcast the Tour de France until 2023.

The extensive deal also includes rights to other ASO-organised cycling races such as the Vuelta a España, Paris-Roubaix, Liège-Bastogne-Liège, Flèche Wallonne, Critérium du Dauphiné, Paris-Nice and Paris-Tours, as well as motorsport’s Dakar Rally and the Paris Marathon.