Segeborn named as new sports COO for C More, TV4

The Bonnier media group has appointed Rickard Segeborn as the new chief operating officer for sport across two of its channels.

Segeborn’s responsibilities will cover sports coverage across Swedish free-to-air broadcaster TV4 and pay-television broadcaster C More.

Segeborn, who will take up his role in December, is currently director at Swedish channel Kanal 75 and is a former production manager at pay-television broadcaster Viasat Sport.

Erik Westberg will remain the head of sports at TV4 and C More.

TV4 and C More are major sports broadcasters in Sweden. In September, C More acquired rights for the Swedish Hockey League, the top division of ice hockey in the country.