Serie A clubs give green light to media rights guidelines

The Lega Serie A assembly, comprising the 20 clubs of the top division of Italian football, has approved the guidelines for the sale of media rights for three seasons, from 2015-16 to 2017-18.

The guidelines were approved by the 19 clubs present at the meeting, with Catania being the only club not represented, according to the Ansa news agency.

The guidelines now require the approval of Agcom, the Italian communications authority, and AGCM, the country's competition regulator. The watchdogs are required to respond to the Lega's submissions within 60 days.

The guidelines were drawn up by the Lega with the assistance of the Infront Sports & Media agency, which had its deal to act as Serie A's media-rights adviser extended by two years, until the end of the 2017-18 season, in December 2013.

See Editor's Analysis of the new spproved guidelines for the sale of media rights in Italian Lega Serie A


Most recent

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.

Mola TV, the new entrant to Indonesia’s sports broadcasting market, is employing a novel strategy straddling pay-television, free-to-air and digital distribution channels to exploit the Premier League rights it has acquired for the upcoming 2019-22 cycle.