Serie B approves formation of new broadcast rights company

Lega Serie B, the organising body for the second tier of Italian club football, has unanimously approved the formation of a new media company that will manage the sale and marketing of television rights for the competition.

Specific details of the company, which was approved during a videoconference assembly yesterday (Thursday), were not disclosed but the development would see Serie B follow the lead of the top-tier Serie A, which recently paved the way to form its own company to sell the league’s media rights.

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